We are Action
Since 1999 we've been organising group challenges across the world and have helped to raise over £60 million for charities. We're based in London, and work in 30 countries partnering with the best local operators along with our own teams of experienced challenge leaders and event staff.
Whether it's a cycle to Paris for 250 riders, a group of 20 adventurers coming together to tackle Kilimanjaro, or over 3,000 challengers on foot setting out from London to Brighton - we're proud of the lengths we go to, to bring you experiences you cannot find elsewhere.
We organise high quailty challenges, trips and adventures for individuals to join our groups, and bespoke events for charities, companies, private groups & schools. What makes all our challenges unique is the way we encourage our groups to bond together as teams - and take on the challenge in front of them!